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Rebecca Rae Barton

A digital and e-commerce executive based in Brooklyn, NY and the author behind dgtl dept* — a substack about marketing, growth, and the absurdities of modern work.

Featured Post

Connecting Klaviyo to Claude: The Three-Click OAuth Setup (and What It Replaces)

Hi! If you don't use Klaviyo, skip this one. If you do use Klaviyo, your day just got better: Klaviyo and Anthropic expanded their integration last week, and Klaviyo is now in Claude's Connector Directory. That means three things, in order of how much they probably matter to you: If you've been managing a private API key to wire Claude into your Klaviyo account, you can stop. Setup is now Settings → Connectors → Browse Connectors → Klaviyo → Connect. About two minutes, no key to copy, store,...