Hi!
If you don't use Klaviyo, skip this one.
If you do use Klaviyo, your day just got better: Klaviyo and Anthropic expanded their integration last week, and Klaviyo is now in Claude's Connector Directory. That means three things, in order of how much they probably matter to you:
- If you've been managing a private API key to wire Claude into your Klaviyo account, you can stop. Setup is now Settings → Connectors → Browse Connectors → Klaviyo → Connect. About two minutes, no key to copy, store, or rotate. (Available on Claude Pro, Max, Team, and Enterprise. Free plan users can still use the Claude Code install path — all details have been to The Complete Guide).
- Cowork can now run your Klaviyo work unattended. Hand it an outcome — "pull last week's campaign and flow performance and write me a Monday digest," or "audit my flows and flag any with open rates under 20%, with a prioritized fix-it list" — step away, come back to a finished doc saved to the right folder. The 4-phase Klaviyo audit in the
klaviyo-analyst skill was built for exactly this.
- I reworked the
klaviyo-analyst and klaviyo-developer skills to lead with the connector path. The Python scripts are still in there for headless / scheduled work, but they're a fallback now, not the default.
If you already grabbed the guide, the add-on, the Credentials page, the Klaviyo Skill page, and Troubleshooting are all updated. Refresh the Notion link and the new content's there.
Cheers,
x r
p.s., Did you enjoy this newsletter?
Finally, if you found this helpful, learned something new, and it will help you in any way, reply and tell me about it. If you loved it and want to support, you can always treat me to a coffee.
